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William Hill Deal to Buy MRG Gets Final Approval


9 Jan 2019

One of the world’s biggest casino operators, William Hill, has now received all the necessary approvals for its acquisition of online gaming group MRG, alling the £245,000,000 deal to go ahead.

Approvals Granted

William Hill needed approvals from the competition authorities and now they have those and so the sale offer is no longer conditional upon approval from authorities.

William Hill Holdings first made the offer on October 31st 2018 and that offer remains open until January 17th, giving William Hill time to act now that approval has been sought.

William Hill said in a statement that subject to the conditions being satisfied, settlement is expected to begin on or around January 25th of this year.

International Hub

The leading bookmaker expects the acquisition to provide the brand with access to an international hub to drive international growth together with deeper operational expertise in new European markets. MRG already hold remote licenses in European jurisdictions such as Denmark, Italy, Latvia, Malta, UK, Ireland, and Sweden and by scooping up the company, William Hill may not have to wait on bureaucracy to trade in these new areas.

Ulrik Bengtsson, William Hill’s Chief Digital Officer will be leading the integration of MRG into the already established William Hill Group as he already has plenty of experience in working with Nordic online gaming businesses from his time at Betsson where he held the CEO position.

There’s no doubt that the acquisition will fire William Hill miles ahead in the European gaming market and give the brand an edge into 2019 and beyond.