British Bookmaker William Hill sent out a trading statement this week regarding the online income for the first quarter of the year, and despite a drop in high street revenue the bookmaker is reporting an increase in profits for the first 18 weeks of 2018.
High street revenue for all bookmakers is falling as more and more people enjoy the benefits of the online presence. While the betting shop offers a sportsbook, online people can enjoy the whole experience including an online casino and even online bingo.
But William Hill is putting these good results down to good results. The firm saw an 8% drop in wagers but it was a gross win margin that saw them take a big slice of the cake, a 12% improvement on online revenue.
World Cup Approaching
It’s been a scary time for high street bookmakers, but thankfully brands like William Hill really have the online market cornered too, and with the World Cup approaching this summer, it could be a time of great revenue building for online sportsbooks.
William Hill have enhanced their online sportsbook app in preparation for the World Cup but the big event is likely to permeate all of the brand’s summer outlook. Look out for football themed casino promotions, promotions on soccer themed slots, and sportsbook offers too as we head into a summer of football with William Hill.
William Hill are also one of the early runners in the US market, as online gambling laws are changed state by state in the US the market is opening up to international casinos and sportsbooks and William Hill are already seeing great improvement on the market. All of these things together mean that the brand’s share price is up 1.2 percent this week, which is great news for William Hill and online gambling in general.