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Single Complaint Stops Betfair Casino Ad


1 Mar 2013

Betfair Casino has fallen foul of the Advertising Standards Authority following a single complaint, one of their TV adverts was investigated.

The advert highlighted some of the services offered by the casino, with the words ‘betfair.com/bonus’ being shown on screen throughout and ended with a voice stating that if players deposited £10 they would get £20 free.

Viewers were also advised by text that the offer was available only for new customers and it had to be activated in 7 days, terms and cash out restrictions applied and full details could be found on the site.

One viewer however, complained that in order to withdraw £20 and any winnings, £800 had to be wagered within 7 days and they were unhappy that this wasn’t specifically mentioned on the advert.

In their defence, Betfair submitted evidence showing other online gaming companies had run five similar adverts, with similar promotions and therefore their ad was in line with the industry norm. They also felt that they had taken sufficient steps to alert players to the fact that there were extra conditions attached to the offer, which they couldn’t display due to limited space on the actual advert.

The ASA however felt the fact the bonus had to be wagered x 40 should have been included on the advert, which now cannot be shown again.

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