Football teams and online betting brands go hand in hand when it comes to sponsorship deals, and this week we hear the news that renowned football team, FC Barcelona has signed a five year sponsorship deal with online gambling operator 1xBet.
The deal took effect on 1st July and makes 1xBet the official Global Partner of Barca until June 30th, 2024. The partnership agreement is part of the football club’s global expansion strategy. According to club officials, the partnership deal will also involve FC Barcelona’s “mission to source the best possible partners in different categories” in addition to helping the team maintain its top position.
A spokesperson from FC Barcelona said this week “We are convinced that this deal with 1XBET will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world,”
Five Season Deal
As the terms of the partnership state, this will be a five season deal where the entities of both companies will be used in order to develop relevant marketing campaigns as well as providing promotional material.
1xBet has more than twelve years of experience in the gambling world making it a great partner for the football club. 1xBet is a global brand and has operations in Europe, Latin America, Africa and even Asia, making it a great choice for FC Barcelona, especially given the club’s expansion plans. The FC Barcelona board is confident that the new partnership deal will allow the club to connect with even more sports fans across the world.
The gambling brand has access to a large number of markets for both pre-match and live odds, which is likely to appeal to FC Barcelona fans, making it a great deal for 1xBet too, who are likely to receive a boost to their sports betting business, and online slots, table games and live casino.