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Email Error Results In Third ASA Complaint Against Coral


27 Sep 2016

It was only a short while ago that Coral were underfire from the Advertising Standards Authority (ASA) following complaints about two emails that were sent in June of this year [read more here]

Just a week after the two rulings saw the complaints upheld by the ASA, yet another has been made against Coral.

Once again, the issue appears to be an error surrounding in email format. It would appear that the distribution of the offending email happened AFTER the offer made had ended!

Needless to say, the complaint was upheld.

Buck Up Coral!

The most recent complaint references an email that was sent prior to the previous ones in June.

It was dated April 9th 2016 and aimed at new customers who had recently joined the site.

The wording was

WELCOME TO CORAL CONNECT BET NOW … Thanks again for joining us – here’s a quick reminder of your account information …

As a new customer, you’re entitled to a £20 FREE BET* to use online. All you need to do is login, place your first sports bet of £5+ and you’ll instantly receive your £20 free bet …

Your Coral Connect Card grants you access to a whole range of special offers and exclusive benefits every single day.

At the end of the email the text said

Terms and Conditions apply *Bet £5 get £20 Offer: Available to UK & Republic of Ireland residents aged 18 years or over …

The qualifying bet must be made within 14 days of account registration to qualify. First sports bets placed after this duration will not qualify for this bet £5 get £20 free bet offer. Free bet token will expire 7 days after issue. For full terms click here.

The complainant stated that after receiving the mail and placing a bet, they were informed that the offer had expired. This led to the complaint and their challenge as to whether the promotion was conducted fairly.

Coral Respond

Coral take full responsibility for the error explaining that a third party email provider had sent an outdated offer.

However, they also stated that the complainant would not have been eligible for the bonus offer anyway as they had already taken advantage of a previous new player sign up deal.

Coral continued by apologising and assured the ASA that their third party email provider had now changed their process to ensure this sort of error would not occur again in the future.

Read the full adjudication here.

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