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Change be-gets change at Ladbrokes


22 May 2013

After signing a deal with Playtech to boost their online casino and sportsbetting operations, the changes keep coming at Ladbrokes with their customer experience director set to leave.

The bookmaker, which is the largest in the UK revealed that their Stephen Vowles will not be continuing in his role after the summer is over. While in-post, Mr. Vowles was responsible for helping restructure the company’s marketing functions and help establish the operator’s digital marketing services division, in Israel in April 2013.

Ladbrokes’ CEO, Richard Glynn, thanked Mr. Vowles for his “key contribution” in helping ensure the company has “the right marketing model” to enable the Israel arm, to get off on the right foot. Mr. Vowles said that despite enjoying his role at Ladbrokes since he joined in late 2010, it now “feels like a natural time to move on” to pastures new.

The newly-formed Israel digital marketing subsidiary, which is based in Tel Aviv was established following a deal the company agreed with Playtech (the online gambling software giant) back in March 2013 and will be headed up by former William Hill chief operating officer, Jim Mullen, in his new position as Digital Director.

Whilst William Hill are bound to feel sore at losing one of their senior managers to their rivals, Ladbrokes’ CEO is likely to be grinning from ear-to-ear about his new acquisition, stating Mr. Mullen “brings a wealth of hands-on experience” after working closely with Playtech for the last three years.

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