The Advertising Standards Authority (ASA) rulings were published on 12th September 2018 and in that week a total of three online casinos came under scrutiny. Of the three, two saw the complaints against them not upheld, and one had the complaint upheld.
The two operators who came away unscathed in the recent rulings were Betfair and PlayOJO and in this article, we look at what the complaints were and why they weren’t upheld by the ASA.
One complainant took umbrage at two TV ads shown in July of this year. The complaint was that they believed the adverts breached the BCAP code because they featured someone who looked to be under the age of 25.
Betfair confirmed the age of the actor as 27 and provided the ASA with proof of his date of birth. Both the operator and Clearcast did not feel that the actor looked under the age of 25 and that his attire in the commercials, suit like trousers and a jumper, would be associated with someone over the age of 25.
The ASA agreed that the actor in the two commercials did not appear to be under the age of 25, although they did accept that he looked ‘youthful’, and as such did not uphold the complaint.
Again, there was just one complainant and their issue with the PlayOJO advert that was viewed on YouTube was that they considered it to be irresponsible. The reason for this was that they felt the clip ‘implied that gambling provided an escape from personal problems’.
The YouTube clip in question can be viewed by clicking the image below:
As you can see the opening scenes feature an alpaca in the rain and the voiceover telling the audience that the alpaca used to be him.
Then we see the alpaca in a lush green field with the sun shining and the voiceover starts to explain about how PlayOJO is a fair casino and why.
It all seems fairly innocent to us, and when you read the ruling from the ASA here, you can see that they felt similarly to us and did not uphold the complaint.