According to Techworld, sports betting, online bingo and casino operator, Bet365, has revealed they have been making improvements to their mobile platform in order to ensure an improved customer experience.
The brand is now using HTML5 to help improve both the look and functionality of its mobile offering. HTML5 is the latest version of the standard mark-up language used to create web pages for both PC and mobile browsers. Previous versions of the language were better suited to text-based content, whereas the latest iteration enables developers to design sites with 3D graphics and gesture control (which will allow phone users to control their mobiles with hand gestures) without having to use plug-ins.
It is reported that half of Bet365’s customers access their sites via mobile devices, and thus the company is keen to invest in the best technology to give the end-user the best experience possible.
Previously, different versions of applications were required for use on each of the main operating systems (Android, iOS, Windows, Blackberry, etc.), whereas HTML5 means that firms like Bet365 can begin to create one universal browser-based product. Bet365’s Head of the Systems Team, Alan Reed, says that using HTML5 means that they will be able to “give customers betting opportunities at the same time that we’re presenting them with real-time data.”