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Back-To-Back ASA Rulings Against Ladbrokes


10 Sep 2016

It was only just over a week ago that we reported on a slapped wrist for Ladbrokes from the Advertising Standards Authority (ASA) over an Iron Man 3 promotional email.

Today, and just a week after the above complaint was upheld by the ASA, Ladbrokes are under scrutiny again by the independent regulator for advertising.

Ladbrokes News Microsite Complaint

In June of this year the news site for Ladbrokes promoted a special bet for new players on the England v Wales match for the World Cup.

One complainant took up the offer but was not happy to find that part of the winnings were paid as free bet tokens.

Once again, unclear T&C’s are an issue for an online gambling site but this time the company held their hands up and acknowledged that the advert was not sufficiently clear how the winnings would be paid from the offer.

They did point out that there was a link to the full T&C’s where the significant terms of the offer were included but accept that it should also have been stated on the page of the offer that the complainant took.

The ASA Ruling Against Ladbrokes

Future advertising will be amended and the ASA welcomed Ladbrokes willingness to do so.

The adjudication went on to highlight what was actually wrong with the offer and how a customer could be forgiven for not understanding that winnings would be paid in both cash and free bets.

The complaint was upheld as the offending advert breached the following CAP Code and must not appear in its current form again.

All marketing communications or other material referring to promotions must communicate all applicable significant conditions or information where the omission of such conditions or information is likely to mislead.

You can read the full Ladbrokes adjudication here.