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ASA Slaps Down Several Betting Ads


26 Oct 2016

We keep hearing how the Advertising Standards Authority (ASA) is cracking down on gambling ads.

If you needed further proof, no fewer than four ads have been adjudicated this week and it’s not great news for online casinos and gambling brands.

Of the four rulings to come in front of the ASA in the last week, three have been upheld, and again it’s the terms and conditions where online gambling brands are still not reaching the authority’s standards.

The Brands And ASA Complaints

Four rulings this week, for four different casinos or online gambling brands, here they are in summary with the ruling for each.

bgo Entertainment

The bgo ruling centres around a TV ad and sponsored Instagram ad. The star of the ad is seen living a luxury website, and complainants felt it was irresponsible because it suggested gambling could fund a luxury lifestyle, would appeal to those underage, and links gambling with alcohol and sexual prowess.

The ASA upheld the complaint.

Here’s the offending commercial:

Coral Interactive

Coral are one of the betting giants, but they’ve been adjudicated over a press ad that appeared in the Daily Telegraph back in June.

The ad centres around the offer of a free bet on England to beat Russia, but complainants pointed out that the winnings weren’t paid in cash and this wasn’t clear.

The ASA upheld the complaint.

LeoVegas Gaming

This ruling centres around a television ad featuring a man whose friend has ‘Gone to Vegas’ after winning roulette.

A viewer complained that the advert was socially irresponsible because it portrayed gambling as taking priority in life.

The ASA did not uphold this complaint.


The final ruling concerns an email flyer where TitanBet offer a £30 free bet that was valid for four days. The complainant stated that the four day validity was not as clear as it could have been in the email.

The ASA upheld the complaint.

That’s quite a busy week for the ASA, and LeoVegas Gaming were the only brand to escape the scrutiny. 

All four adjudications can be read in their entirety here.