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888Casino to Start Socialising


13 Dec 2012

Online casino operator 888 has announced that it will be launching real-money gambling games on Facebook.

The announcement has been made possible by an agreement being reached between 888 and the social network. The deal will mean that 888 will offer bingo, casino and slots games to Facebook users in the UK.

888 confirmed that their first app to launch with real-money play will be bingo. However a casino product with slots and other casino games is promised in the near future.

Speaking about the move, COO of 888 Itai Frieberger said: “Our Facebook freemium offerings have found a significant audience and we are very excited by the opportunity that real money gaming on Facebook provides”.

Gamesys were the first online gambling company to strike a similar deal with the social network. They took advantage of it by launching Bingo & Slots Friendzy in July which can be downloaded from the UK App Centre.

Age-gating and geo-location technology is used by Facebook in order to ensure that the real-money games available only reach their intended audience. This means that only people aged over 18 in the UK will be able to play them.

The news of 888’s deal with Facebook had a very positive effect on their share price which shows that the financial industry clearly think that this will be a successful venture for the online casino operator.

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