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32Red Sign Shirt Deal With Leeds United FC

32Red are to go blue, or at least their logo is when it is on the Leeds United FC shirts after signing a three-year shirt deal with the club.


27 May 2016

Leeds United FC have a new shirt sponsor with 32Red but it is reported that the fans are not best impressed to say the least!

The reason for the displeasure is linked to their rivals Manchester United who are known as ‘Reds’ amongst supporters.

Leeds United fans are furious that the word ‘Red’ is to appear on the players shirts and many have taken to social media to express their feelings.

Twitter Reaction To 32Red Deal

There have been a number of less then favourable tweets on Twitter about the deal, these are just a few:

Henry (@Henry_Broadbelt) says

Ain’t wearing no Leeds shirt with bloody 32Red on it, I swear the clubs taking the piss….could’ve chose any other sponsor ffs #lufc

Lucian De Placido (LUFCLDP1989) says

@32Red_Casino would you consider changing your name to 32 white for the leeds sponsorship???

The Mad Leeds fan (@TheMadLeedsFan) says

@LUFC @32Red_Casino no shirt for me next season then. Does someone not know the link between Leeds United and the colour red?

We included the following because, although not relevant to the word ‘Red’ on the shirts, it made us laugh.

GDJ (Gazinho10442) says

#Leeds had bet24 as sponsor & we finished 24th, now it’s 32red, oh dear………… relegation + administration for 2017.

On the official site for Leeds United FC it was announced that the 32Red logo is to appear in blue on the Leeds United FC kit.

Quote From Leeds United FC

The executive director of the club, Paul Bell, said of the deal

We are delighted to have signed a three-year shirt deal with 32Red PLC, the UK’s premier online casino entertainment brand. We are hugely excited by the partnership and the opportunities it will deliver for all involved.

32Red has a history of successful sponsorship with other high-profile football teams and we are pleased to have them in our commercial partner program. There are a forward-thinking, modern brand and we are looking forward to building a strong and lucrative partnership with them both on and off the field as we look to return to the Premier League.