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32Red ready for Ladbrokes’ Microgaming fans


24 Sep 2013

The management at 32Red are getting ready to take advantage of Ladbrokes’ recent defection from Microgaming to Playtech.

32Red’s bosses believe that they will now be able to encourage customers from their rivals who enjoy playing Microgaming’s extensive range of exclusive games.

Ladbrokes made the decision back in March 2013 to transfer their allegiance to Playtech and players at the site can expect to see the transformation completed over the coming months.

32Red has utilised Microgaming products for quite some time now, and the company’s Chief Executive Officer, Ed Ware (who interestingly enough is an ex-Ladbrokes employee) thinks they may well attract players who are dedicated to particular gaming providers. 32Red’s Chief Financial Officer, Jon Hale, added that he “[thinks] the marketing guys are looking at ways to target the Ladbrokes’ Microgaming players,” saying they’d be “mad not to.”

The operator is also expected to announce several new sponsorship deals over the coming weeks which have resulted from cash being freed up after it terminated its sponsorship deal with Swansea City earlier than expected. Mr. Ware says there won’t be another UK football club deal in the pipeline, and that it’s more likely the company will announce an agreement with a media company.

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