It can be hard, especially for beginners to know which online casino to trust and even register with particularly as there are so many out there so we have made it easier with our guide which includes what to look for when making a decision!
In such a highly profitable industry, the temptation to start a gambling website is often too much to resist for many ambitious businesses wanting to scale and jump on the bandwagon.
While there are in excess of hundreds of different gambling companies out there, albeit online there are just as many which get shut down every year due to illegitimate business practices.
Regulation & Licensing Body
This is absolutely the first thing you should look for – seal of approval from the relevant licensing company such as the UKGC (United Kingdom Gambling Commission). The sites that do are required by law to list their logo on their website which is usually found in the footer at the bottom.
While this is an easy logo to copy, each licensing company (every country or region will have their own where applicable) heavily polices the internet looking for new websites associated with gambling and auditing to make sure that they are licensed.
As a result, they keep on top of monitoring companies very closely and are usually the first to spot any illegal activity such as a new, unlicensed website offering any kind of gambling product.
A big clue that an online casino is legitimate is by identifying the different payment options that are available.
This includes the popular heavyweights such as Mastercard and Visa, while a lot of the new fintech companies now look into whether online gambling companies are regulated before allowing themselves to be partnered with any clients potential clients who are associated with the gambling industry.
Furthermore, online gambling companies have SSL encryption technology and list the logo on their websites (another sign which licensing companies look into), which means that every customer’s transactions are constantly secure.
Every gambling company is now required by law to advocate responsible gambling and while all have to show the BeGambleAware and Gamble Responsibly logos, some even go further and have entire pages dedicated towards responsible gambling, with a few providing advice to those who need it as well as resources. Also some even make responsible gambling part of their CSR (Corporate Social Responsibility) campaign and will often feature in the news, so it is always worth researching to see if they have been part of any kind publicity event. This is a big sign that they are legitimate.
Games that are on offer
The most legitimate online casinos will have most of the best ranking and popular games for customers to play, while also they include a significant amount – usually over a hundred is a good sign.
Some to look out for include Starburst, (which nearly every online casino has), Rainbow Riches and Thunderstruck.
Also, the software providers themselves, won’t partner with any online casino that aren’t regulated by their relevant licensing company such as the UKGC or GCC (Gibraltar Gambling Commission).
Popular software providers include Playtech, Microgaming and NetEnt all of which take the legitimacy of online casinos and the protection of gamblers seriously.