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How the Magic Happens: An inside look into some of the industry’s leading software providers


8 Aug 2019

With hundreds of different sportsbooks and online casinos it is often taken for granted how these operate, just because you can access them easily from your smartphone or preferred device.

The fact is that these are powered by highly sophisticated third party technology provided by one of a number of specialist software companies who supply online casinos and sportsbooks.

While some exclusively use one software provider to take care of and manage everything from the website build, functionality and provision of betting feeds and slots and games, many use a combination of a few so that they can offer their customers a range of the best.

We delve inside some of the most notable providers so that the next time you visit an online casino or sportsbook, you may be able to relate to one of them based on the slots or games that are on offer!


Arguably the most notable in this industry, the flagship that is Playtech navigated through tough waters in the late 1990s to build a behemoth of a software provider, highly thought of throughout the industry.

A full service provider, Playtech is known for supplying one of the smoothest website functionalities around and boasts an impressive list of clients. Particularly known for its industry leading technology which caters for a number of services, they continue to go from strength to strength.

This includes the award winning Information Management Solution software, which is essentially the power behind the products that Playtech provides. What this does is supply all of the tools which are necessary to enable the smooth running and management of every part of a licensees’ business.

It is this software that enables players to move seamlessly across many different games and platforms on a single wallet and account, simultaneously providing operators with a simple integration and full transparency which tracks a player’s entire lifecycle and user journey.

The Business Intelligence technology that Playtech offers is ahead of its time and works around some of the most game changing features currently in the industry. This tracks everything that a player does when using their products, the decisions they make and when, as well as player automation. 

It is this technology that then allows operators to create more specific marketing campaigns around the highly customised data analytics that are provided.

The Playtech Open Platform (POP) allows operators and third party licensees to access some of the latest and most exciting games and slots that are developed by Playtech in house. These are launched across both mobile and desktop and have an easy integration process.


A software provider which has in recent years become one of the most highly thought of in the industry, they capitalised on the surge of online gaming. With over 20 years of experience they were there at the forefront of the huge shift into online among many of the big players in the sector and have been one of the household names ever since.

Arguably, their strongest unique selling point is the slots that they own and develop on a yearly basis and any online casino worth their pedigree has numerous slots which are developed by NetEntertainment (NetEnt for short). With offices spanning most of Europe and the major iGaming hotspots, they are particularly renowned and there is no doubt that, if you are a big online casino fan, that you have played one of their slots.

Some of their classics include Starburst, Gonzo’s Quest and Fruit Spin which take pride of place on many an online casino site. With an emphasis on mobile gameplay, the future looks bright for NetEntertainment as it seeks to continue to provide the online gaming industry with high quality service.


A heavyweight in the world of online gaming, Microgaming supply the vast majority of the world’s online casinos with some of the best games and slots in the marketplace. Established in 1994, they predate Playtech, due to the fact that they were also land-based casino suppliers and were in a position to be able to identify the online market and which slots would be popular when the major bookmakers shifted to the internet and started offering an online casino service.

Nearly every online casino in the world plays host to Microgaming slots who supply some of the most popular on the planet including the hugely popular branded slot, Game of Thrones, Lucky Leprachaun and Leagues of Fortune all of which can be found at most major online gambling websites.