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ADT and working out your worth to the casino industry


26 Dec 2017

If stumbling across the abbreviation ADT, working out what these initials stand for will predominantly hinge on the industry that is being focused on.

In the military world this is likely to mean Active Duty for Training, Abstract Data Type is probable in computing and Applied Diagnostic Techniques is a possible science term.

Work in the casino industry and the likelihood is that you’ll be familiar with the notion of Average Daily Theoretical.

We touched on this briefly in our recent article on the evolution of the relationship between customer and casino, with casinos now not necessarily focusing the lion’s share of their attention on high-rolling visitors as they once did.

Instead, if you are looking to get comps from your next casino visit, whether you get one and its potential size will be assessed based on your ADT.

It’s not how much you lose

Common sense would dictate that the number-one factor when it comes to a casino ranking their customers would be total losses. After all, it is losses that have the greatest impact on their bottom line.

The amount you lose may be relevant to how you are rated, but it is not the be all and end all.

Instead, casinos will determine your value based on your ADT. In simple terms, this is what you are worth to a casino across the duration of your trip.

And this is not worked out by your losses across the period, but your flow of money through a machine or game.

Loyalty doesn’t really get you anywhere

It would be logical to conclude that if you visited a casino every day for a month, this would stand you in good stead towards gaining a reward.

But in terms of qualifying for better comps, you would be better playing more often over fewer days than equally balancing out your bankroll daily across a longer period.

So if, for example, the month is June with 30 days and the bankroll you are willing to lose is £3,000. This would mean that you would only bring £100 with you each day, which wouldn’t do much towards receiving a lucrative comp.

Instead, you would be better preparing to lose your monthly budget across a three-day period and sitting down to play each session with £1,000.

Length of session

With certain games having much less of a house edge than others, even if you were to sit down with £1,000, you could comfortably wager for hours without coming close to blowing the lot.

In fact, it is not unreasonable to believe that you could play through £10,000 in stakes with a £1,000 bankroll as wins and losses largely balance themselves out.

ADT is worked out by total play across a 24-hour period, although this doesn’t automatically mean a calendar day of 12am until 12pm as many would assume.

More common is something along the lines of 6am until 6pm and this may actually work to your advantage.

Numerous casino sessions spill over into the early hours and this can have a negative impact on ADT.

Should you play an eight-hour session between 5pm and 1am at a casino running their ADT analysis from 12am to 12pm, you will have played across two days.

So, if you’ve played through £8,000 in this time – £7,000 between 5pm and midnight and the other £1,000 in the final hour, your ADT will only be £4,000. The casino will divide the £8,000 across two day’s play.

Number of sessions

It is imperative for you to not only correctly judge the length of your sessions to ensure they do not spill over into the next day, but also that sessions are of a similar length.

If you are away for four days, but reach your destination late on day one and leave fairly early on day four, it may not be worth playing on these departure and arrival days.

There is a limited amount of money that can be played through in a short stint and this will have a negative impact on ADT, especially if day’s two and three are lengthy sittings on the casino floor.

Should you play for nine hours on the middle days and one hour on both day one and day four, your total play is 20 hours. Divide this by the four days and the casino will rank your ADT at five hours play each day.

Player Card

What is also worth remembering is that dealers or casino staff will not be totting up your information in their heads. They won’t be keeping track on the number of hours played or your average stake.

This information is tracked by a player card, which should be regarded as the most valuable card present in a casino.

Using the example in the previous paragraph, if you gambled through £1,000 an hour, you would average £5,000 a day over four days.

This would have been £9,000 had you not played on the first or last day or played without using your player card to track your results.

A £4,000 difference in your ADT could have a substantial bearing on the level of comp you are eligible to receive.

You don’t need to lose loads to be valuable to a casino and you don’t need to play daily. Making a couple of short stopovers each month should suffice.

The critical thing is using your player card at the correct times and playing in suitable hours to make sure you are maximising your potential to gain as high an ADT as possible.