Leading table games and slots developer Play’n GO offers more than 100 games in 30 different languages. Among its most popular titles are fantasy-themed Tower Quest, manga-inspired Ninja Fruits, and Scandi spectacular Wild North. It also offers retro and remake tables games for blackjack, poker, roulette and more.
Play’n GO was among the early pioneers of online casino technology. It started life under a slightly different guise, with a small team of technology consultants joining forces to create software and systems for the gaming industry. But these self-professed geeks soon found their groove – and a knack for developing engaging online slots – and established Play’n GO in 2004.
Since then, the business has grown organically and now employs more than 220 employees across its offices in Sweden, Malta, Hungary and most recently, the UK. The developer is heavily licensed, with permits from the Gambling Commission, the Malta Gaming Authority, the Gibraltar Gambling Commissioner, and the Alderney Gambling Control Commission. Its games are also certified for play in Denmark and Belgium, amongst others.
Play’n GO has leveraged its roll call of talented designers, mathematicians and coders to produce games that appeal to a wide range of players. Its portfolio stands at 100+ titles across video slots and table games, the majority of which have been optimised for HTML5 and can be played on desktop and mobile devices. This is part of the developer’s mobile-first approach, which it has taken for several years now.
Player appetite for Play’n GO titles is evidenced by the large number of online casinos that stock its games. They are available to play at the likes of bet365 Casino, LeoVegas, Mr Green, Unibet, and Casumo. Their popularity comes from rich graphics, seamless animation and authentic sound that draw players into the game, as well as the complex maths and sophisticated mechanics under the hood.
Play’n GO is certainly not as large and powerful as other software suppliers like Playtech, Microgaming, and NetEnt. But it is nimble and agile, which has allowed it to quickly adapt to changes in how players access games, and the sort of content they prefer. This puts it at somewhat of an advantage; it is able to deliver the right product to players via the right channels and at the right time.
The team behind Play’n GO were among those setting the standard for the online casino industry in the early days, and while some of the others have grown exponentially over the past two decades, Play’n GO has remained focussed on its original goal – to create top-notch slot games that deliver the fun factor to players. And at that, it has certainly succeeded.
Play’n GO has a solid portfolio of more than 100 games, spread across slots, table games, video poker, scratch cards, fixed odds and video bingo. It also actively tailors its slots to individual regions – a strategy it’s set to continue in the coming months. Its games cover an eclectic range of themes – from leprechauns to princesses, to angry gorillas and melons.
Some of its earlier games were developed in Flash, but HTML5 is now the weapon of choice (its catalogue has nearly been fully migrated to the new platform). This means games can be played across all channels – desktop and mobile – as well as land-based gaming machines and terminals. This makes Play’n GO one of the first truly omni-channel developers.
It has devised its own style when it comes to the look and design of its games. There is a cartoonish feel, but graphics are beautifully rendered and delivered to players in high definition. The supplier also excels when it comes to audio – soundtracks are well composed, crisp and clear. When combined, it makes for an immersive slot that keeps players engaged.
Pull back the curtain on a Play’n GO slot, and things start to get interesting. The supplier is a pioneer of grid slots: 7×7 reels with cascading symbols that allow players to win multiple times per spin, the likes of which can be found on its GeMiX and Viking Runecraft titles. They also come packed with additional features – in the former, players who blast away 20 symbols receive a Crystal Charge for more wins.
Aside from slots, Play’n GO offers several table games. There are 14 in total, including super wheel, money wheel, pai gow poker, mini baccarat, blackjack, and English, French, and European roulette. In addition, its arsenal houses four video poker games, two video bingo titles and two instant-win scratch card games. This diversity is impressive, especially considering each game is made to the same high standard.
Play’n GO has undoubtedly made strides in the area of reel structure with its grid and cascading slots. But the supplier’s primary focus has been on mobile, and allowing players to jump seamlessly between desktop, mobile and even land-based play. In this regard, its Titan product has changed the game by allowing players to switch devices while still maintaining game progress.
This is a significant breakthrough, especially for those who play most of the time on desktop, but then switch to mobile while on the move. It incentivises players to continue wagering on a particular slot, building on the progress they have already made to take a step closer to the bonus feature or game. It adds significant value and is a genuine innovation.
It is likely a sign of things to come from the supplier; the blurring of the lines between desktop, mobile and even land-based play will continue until players receive a completely seamless experience regardless of channel or device.
Play’n GO repositioned itself as a mobile-first developer early on, with the majority of players now accessing its games via the channel. It used to develop in Flash, but when HTML5 arrived on the scene and sounded its death knell, Play’n GO instantly switched to the new platform. Since then, it has almost completed the process of actively porting its entire back catalogue of games to HTML5.
This means they can be accessed on all browsers, and via any smartphone or tablet device across all operating systems. This has seen its slots and table games become hugely popular with younger, mobile-savvy players who want to be able to play their favourite desktop slots while on the move. It is an area where some of the larger suppliers have dropped the ball, but Play’n GO has excelled.
Our top three Play’n GO slots
Play’n GO has built a substantial portfolio of more than 100 games, with a huge variety of themes, mechanics, reel structures and bonus rounds. Here at Jackpot.co.uk, we have spun the reels on most of them, and these are our top three in no particular order.
1. Viking Runecraft
One pay line
Desktop and mobile
Players experience the awesome prowess of the ancient warriors of the North and their ever-present gods in this 7×7 reel slot. The game uses Play’n Go’s innovative grid-reel structure, with players clearing ‘patterns’ to rise up through the levels. They are helped along the way by four gods – the God of Thunder, the God of Wisdom, the God of Guarding, and the Goddess of Beauty, each of which strike the grid with lightning to add several Wilds. There are additional bonus features to boot, and the game also boasts immense visuals and a thunderous soundtrack.
2. Leprechaun Goes to Hell
25 pay lines
Desktop and mobile
Leprechaun has taken a wrong turn somewhere, and finds himself deep in the burning fires of hell. Set against a molten, underworld backdrop, reel symbols include a top hat, a pot of gold, Evilene (the she-devil) and the leprechaun himself, both of which act as the Wild. If both are part of the winning pay line, the win is doubled. The slot also comes with a dark and dangerous bonus game, which is triggered by landing three Evilene symbols. Pots of Gold is the scatter, and landing three will active the free-spins feature.
3. Wizard of Gems
20 pay lines
Desktop and mobile
This is one for fans of gem-themed games. The slot makes use of Play’n Go’s smart cascading reel system – when winning combinations occur the gems shatter and are replaced by new ones, allowing for multiple wins from a single spin. The wizard character at the side opens his spell book from time to time, casting Wilds onto the reels to conjure even more prize-winning lines. The game is bright and colourful, and has an enchanting soundtrack. The animated wizard is a nice addition too, especially when he zaps Wilds onto the reels.
Play’n GO has been designing and developing online slots games for a long time now, and over the past 10 years has fine-tuned its approach so that its production line is firing on all cylinders. It has made a name for itself by launching games with stunning visuals and authentic soundscapes that perform well under the hood and offer players something a little bit different.
Its focus on mobile – and early switch to HTML5 – has positioned it as a leader on the channel, as evidenced by the innovations and game-changing tools it has brought to market. Its Titan product is worthy of note, allowing players to switch between devices while still maintaining the progress they have made in the game. Its approach to multi and omni-channel play also sets it apart from its rivals.
Despite being an early online casino pioneer, Play’n GO has remained relatively small (in comparison to the likes of Microgaming and NetEnt). But, that is not a bad thing; it is lean, mean and fighting fit. It has certainly found its groove with its most recent launches, and has a large – and growing – fan base among swathes of players in markets all over the world, but particularly here in the UK.