A high-street betting brand
William Hill need next to no introduction to British gamblers, with an extensive network of high-street betting shops and one of the longest-running online casinos dating back to 1998. They’re the go-to spokespeople when the media need a comment about betting, or odds on any unlikely event happening.
Their lengthy list of sponsorships includes the Scottish Cup and Scottish national football team, betting partnerships with Everton, Chelsea and, Tottenham Hotspur, and major sponsorships in horse racing every year since 1957, currently including the William Hill Ayr Gold Cup, William Hill Great St. Wilfrid and the William Hill Scottish Sprint Cup.
In darts, they previously sponsored the Grand Slam, before moving on to the William Hill World Darts Championship in 2014. Since 2015, William Hill have also sponsored several Anthony Joshua fights, as part of an ongoing partnership with the boxing star.
A brace of the best software suppliers
William Hill Casino runs on the tried and tested pairing of Playtech for the RNG games and Evolution Gaming for the huge choice of Live Dealer tables.
Playtech provides the vast majority of the slots titles on William Hill Casino, but if you want even more variety, head over to William Hill Vegas, where the list of titles includes other big-name developers like NetEnt and Microgaming.
There’s a nice touch in the main casino software, which pops up new games in new windows rather than keeping everything in the one tab. If you have a pop-up blocker, this may initially interfere with launching a new game, but cleverly the site detects if you have a blocker running and will prompt you with an extra direct link to circumvent it – without having to deactivate it – allowing you to play the games in new windows as intended.
Mobile apps are a well-kept secret
You won’t find much mention of mobile apps on the main William Hill Casino website, but they do exist, and you can find them on William Hill Vegas, for instance.
If you’re interested in installing the apps, it’s probably easiest to go via your phone’s own app store; there are official William Hill apps for both iOS and Android, so they should be listed.
Like the desktop websites, there are several apps for different types of game – so you might want to install the William Hill Casino (table and card games), William Hill Games (slots and instant wins), William Hill Betting, William Hill Live Casino, and William Hill Casino Club apps separately, that’s in addition to the William Hill Poker app, if you want to compete head to head against other players.
Instant play and instant win
If you’re in a hurry, head over to the Scratchcards section – also known as William Hill Games Instant Win – for over 50 titles with instant payouts.
These are from various developers – Blueprint, GW Games, and Gamevy among them – and although there’s no option to list games by their provider, you can either click the “i” icon for a preview of the game screen and look for any sign of a logo there, or click “Play” and check the loading screen for a developer name.
Like the Playtech slots on the main casino site, everything loads instantly, and although that still means waiting a few seconds for the graphics and audio to stream to your computer, it avoids having to download and install a full casino client.
Sorting the slots
With over 200 slots to choose from, it can feel a bit like William Hill have gone for every game they could get their hands on – there are no fewer than six separate jackpot slots based on the 1960s Batman TV series, for instance. This becomes more of a problem when you try to sort the slots in order to find the one you want. There aren’t really any sorting or filtering options on the main Slots menu, and this is in line with William Hill’s approach of having a separate site for everything.
Within the main casino, you’ll find jackpots listed on a separate page, as well as pages for new and recently played games. If you want to locate a game by name, you can just type its title into the search box for an instant link to it, so although each menu page isn’t especially dynamic in its own right, the usual bases are all covered.
Preview the progressives
One thing William Hill Casino does really well is providing an instant preview of progressive jackpots under the game’s title on the main menu screen. The Jackpots page is even better for this, as every game listed there also has a live updated totaliser showing the current progressive jackpot available.
As usual, with Playtech-powered sites, some of these can be worth substantial sums indeed, with pots easily reaching tens or even hundreds of thousands of pounds, and some titles – such as Jackpot Giant, during our visit – hit truly eye-watering amounts reaching into the multimillions of pounds.
Jackpots are not just for slots
Casino favourite table games like roulette and blackjack are hidden in amongst the Table and Card menus, along with others like craps and sic bo, Pontoon and baccarat.
One thing worth looking out for are the progressive jackpots on certain card and table games – again easy to spot, as the running total jackpot value will be shown within the menu.
Examples include the four-tier jackpots on Age of the Gods Roulette, the roulette-style card game Wild Viking, and the side-bet jackpot on Progressive Blackjack.
There are others too – just look for the cash value at the top of each game’s menu-screen tile. It’s great to see progressives are not only offered on the slots, and again, good that they’re integrated into the menus so they’re much easier to see.
A choice of Live Dealer rooms
Like many other online casinos, William Hill offers a complete Live Casino powered by Evolution Gaming, and you can reach this by clicking on Live Casino on the top-menu bar. But confusingly, that’s not the only place to get to a live dealer table – and not the only studio running the live tables.
If, instead of clicking Live Casino at the very top of your screen, you choose Live Dealer on the Casino menu (to the right of the game types like Slots, Table, Card, and Jackpots), you’re given a much smaller choice of baccarat, blackjack, roulette and casino Hold’em tables, again with live dealers, but this time from Playtech.
It’s unusual to see two different Live Dealer sections from two different studios, and it’s a shame the menus each only list one studio’s tables, as it’s likely to lead some people to miss out on the full choice, but as long as you’re aware of it, it adds to your options overall.
Tournaments at the tables and in-store
The majority of William Hill Casino’s tournaments can be found in the poker rooms, and there’s a full schedule so you can plan in advance which tables you want to buy into – just click on Tournaments for a listing of the current day’s events.
Poker is the only part of the site where tournaments are staged as regularly as this, but it’s worth looking out for tournament play on the slots, too.
One past example of this was the Judge Dredd In-Shop Tournament. As the name suggests, this took place in William Hill betting shops, although players could practise on the online version of Judge Dredd. It’s an interesting tie-in between the online casino and the bookmakers, but it’s a shame there wasn’t an online tournament running alongside it.
A healthy dose of awards
William Hill Casino has impressed over the years, earning the operator a slew of EGR Awards in 2014-15. These included Best Casino Operator, Operator of the Year, Best Marketing Campaign, and Best Slots Operator in 2014, while the following year the sports betting side of the business was also recognised, with awards for Best In-House Product and Best In-Play Sports Operator.
Waiting on withdrawals
If one of your priorities is fast withdrawals when you hit a big win – or any win, for that matter – then William Hill Casino might not be your first choice. This is the one area where member reviews are the most critical, and even if nothing goes wrong with your payment processing, you can usually expect it to take four working days or more.
Strangely, it seems like the casino itself is slower to pay out than some of the other parts of the site, as both William Hill Bingo and William Hill Poker reputedly pay out withdrawals much faster, sometimes within a matter of hours.
Total payment time can be affected by your choice of method, and withdrawals are usually made to the same method you used to pay in – so, consider setting up an e-wallet account if you want to get your money out faster when you request a transfer.
Fairness by request
William Hill Casino’s fairness is certified by TST, and it’s easy to find the RTP – the percent of all stakes that are returned to the player – in the description of each individual game on the site.
Look in the help pages and you’ll find the certified average payouts for each type of game too, which we’ve listed in our Casino Facts here. But one of the other major elements in certifying an online casino’s fairness to its players is the random number generator, or RNG, used to decide the outcome of its games of chance.
You’ll usually see a single certificate to confirm that the RNG used on the entire site is within an acceptable range of randomness, or a certificate for each type of game including roulette, blackjack, and video poker.
William Hill Casino don’t appear to display a single RNG certificate anywhere on their site. Instead, if you want to verify this, you are asked to contact and tell them the specific game you want to know about, and whether you are playing on Casino, Macau, Vegas, and so on. It can take up to 10 days to receive a reply, which should include the relevant game’s RNG certificate, and that’s a long time to wait to find out if the game you want to play is fair.
Support goes social
William Hill’s support options are reasonable, including live online chat for quick queries and instant response, traditional telephone and email support, and social network profiles such as the Twitter a @WillHillHelp account.
In some ways, the different methods are well connected and transparent – for example, people who ask for an email address on Twitter are told to contact a firstname.lastname@example.org without any attempt to hide the email address in a Direct Message.
On the other hand, there are some disparities, too. The direct email address isn’t listed on the main casino site’s help pages, where you instead have to fill in a contact form.
If you want telephone support, you’ll need to decide exactly which part of the site you have a problem with – Casino, Vegas, Macau etc. – as the help pages list different phone numbers for each. It seems needlessly difficult to put this decision on the player, rather than to have a single telephone support number that can then be forwarded on to the relevant department.
Getting help with problem gambling
Support for players who want to suspend or self-exclude their account should be a priority, and indeed every page on the site has a Responsible Gambling link at the bottom. But, when we tried it, this brought up a list of help topics about cricket – rules for sports betting, and even promotions, which is not good for members trying to limit their spend.
There is a Responsible Gambling section clearly linked on the main menu of the support pages though, and it covers the usual basics, from deposit limits to session time reminders, account time-outs, and long-term self-exclusion, as well as links to advice services and counselling for compulsive gamblers.
Once you find these pages, they’re well laid out and genuinely helpful, but it would be good to see that main link get fixed so nobody can slip through the net.
Capitalise on the promotions
William Hill Casino has a good selection of promotions for new members, with a 100% first-deposit match up to £300, a £10 bonus when you stake over £40 daily, and a 150% deposit match up to £200 when you install the downloadable William Hill Casino client.
William Hill Vegas has its own promos, including ‘Spin to Win’ and bonus scratchcard-style offers, and free spins when you sign up, and it’s worth looking out for Macau promotions, too (although when we looked, the only thing listed there was a guaranteed jackpot on certain games).
You might want to check on William Hill Casino Club while you’re at it – this operates as an entirely separate site, so there’s a chance to double up on welcome bonuses etc., just check that the T&Cs don’t disallow this at the time you register your account.
No-nonsense loyalty scheme
A lot of online casinos try to make their VIP scheme different and just end up making it confusing. The William Hill Casino loyalty programme follows a classic Comp Points structure.
Earn Comp Points for every £10 you wager and your total points will move you up through the VIP ranks – it’s that simple. At any time, you can check in My Account to see your Comp Points total and the bonus cash you can redeem with them. It will also display the exact conversion rate of Comp Points to cash, which improves as your VIP status increases.
William Hill Casino has plenty good to offer, and just a few negatives that take away from that.
Overall, the selection of games is strong, with some relative rarities like instant-win scratch cards and a fully-fledged poker room, plus the Playtech live dealer rooms that offer a slightly different experience from the Evolution Gaming rooms you’ll also find on William Hill, as well as many other online casinos.
The tie-in between some of the online promotions and William Hill’s high-street betting shops is a nice touch too, and while it won’t be relevant to everyone, it’s worth looking out for if you’re a regular at your local bookies. Most of the negatives are pretty minor, and could easily be fixed with just a slight redesign of the site; with separate sites for Casino, Live Casino, Vegas, Macau, and the William Hill Casino Club, it can feel quite fragmented, and this is never more clearly shown than in the two completely different Live Dealer sections of the site from two different studios.
William Hill’s online casino presence overall feels like the neighbours who have just won the lottery and added a garage, hot tub, swimming pool and gym to their house just because they can.
On the other hand, this means that with your one William Hill username and account, you can get a lot of different online gambling experiences, so if you’re looking for variety, this is the site for you.