Back to the Beginning
Paddy Power is one of the most established online casino brands in the UK. The site first opened its digital doors in 2004, but can trace its roots back to Dublin, Ireland, and the year 1988. The company was formed by three independent bookmakers – David Power, John Corcoran and Stewart Kenny – merging their combined 40 stores across the country. Today, it has more than 600 locations throughout the UK.
Its online business is equally impressive, and following its 2015 merger with Betfair (forming Paddy Power Betfair) is one of the largest online gambling operators on the planet. Its interactive division is a cash cow, accounting for 56% (£853m) of total revenue (£1.5bn) in 2016. Paddy Power Betfair is headquartered in Dublin, Ireland, and employs more than 7,000 people across 16 offices around the world.
The Paddy Power brand offers online products across sports, virtuals, bingo, poker, live casino, games and, most importantly, casino. Its online casino division is operated by Paddy Power Services Limited, and holds licences with the Gambling Commission and the Alderney Gambling Control Commission. It is one of the old guard, and keeps company with the likes of bet365 casino and William Hill Casino.
These brands trade off their reputation for transparency and security, and Paddy Power is no different. Its brand equity, combined with a solid game offering (dominated by Playtech), makes for a winning formula – Paddy Power Casino has more than eight million registered users. But competition remains fierce, and Paddy Power has had to adapt and innovate to stay ahead of the game.
This has seen it launch a Games tab for players seeking more choice and additional titles from all the major suppliers, as well as strengthening its live dealer proposition with a separate lobby with more products. It also has an exciting Daily Jackpots tab, featuring titles from Red Tiger Gaming with prize pools that must pay out before a certain time of day.
By remaining lean and mean despite its age and size, Paddy Power has been able to keep pace with its younger, more nimble rivals like PlayOJO, Dunder, and Casumo. This is evidenced by the recent addition to its trophy cabinet; last year it picked up the gong for Casino Operator of the Year at the EGR Operator Awards 2016, proving the operator is still setting the standard for others to follow.
What’s on Offer
The Paddy Power Casino lobby is split into tabs that run across the top of the page – Sports, Live Betting, Virtuals, Poker, Casino, Live Casino, Games, Lotteries, Bingo and Mobile. Players simply click on the tab to enter the lobby of their choosing. Account details and balances run seamlessly across each, except poker and bingo, where players must transfer their balance or make a separate deposit.
The Paddy Power Casino lobby is dominated by Playtech, which is its sole supplier. There are 200+ games on offer, across slots, table games, video poker, scratch and live dealer. This includes player favourites Age of the Gods: God of Storms, Legacy of the Wild; branded titles The Matrix and Robocop; and superhero hits Green Lantern, Man of Steel, and Batman and The Riddler Riches.
In addition, there is a solid range of 34 jackpot slots. There is a mix of progressive and networked games; titles under the latter include Jackpot Giant, with a prize pot that often hits the £5 million plus mark. Playtech’s portfolio of superhero slots are also networked, with jackpots that regularly pass £1 million. Mega Fortune and Mega Moolah may be absent, but there are still plenty of opportunities for big wins.
Those who enjoy mixing slots and table games play will not be disappointed; Paddy Power Casino has more than 31 table and card games on offer across blackjack, roulette, craps, baccarat and sic bo. Variants include French, European, and Age of the Gods roulette, and Double Attack and Surrender blackjack. Each comes with a “How to Play” guide for those new to the game, which is a nice touch.
The operator’s live dealer offering is powered by Playtech, and with just three games available is a huge disappointment for those who enjoy the immersive and engaging experience offered through live play. Live games are available for roulette, blackjack and baccarat only. That said, there is a separate Live Casino lobby with a huge selection of live tables, including VIP rooms (more below).
Fans of video poker will be able to get their fix over 12 different games, including Caribbean Stud, Jacks or Better, Joker Poker, and Aces & Faces. There is also a networked game – Mega Jacks – although the prize pool is relatively low, at around the £500-£1,000 mark. For those wanting a more comprehensive poker experience, head to the separate poker lobby.
The addition of scratch card games is nice, despite just two titles being offered. Both are branded – Kong Scratch Card and Rocky Scratch Card – with minimum buy-ins set at £1 for the former and £0.01 for the latter.
The problem with having just one content provider (part of its agreement with Playtech is that the developer is the exclusive provider of its casino games) is that players lack choice, which is why Paddy Power Casino offers additional products under its Games and Live Dealer tabs.
The operator’s Games lobby is broken down into categories – Premier Games, Slots, Blackjack, Roulette, Hot Jackpots, Daily Jackpots, Jackpot King, Macau, Card and Table, and Deal or No Deal. All told, there are 263 titles from developers such as NetEnt, Scientific Games, NYX Gaming, Novomatic, Red Tiger Gaming, and Blue Print Gaming, offering games like Starburst, Rainbow Riches, and Cleopatra.
There is a good range of progressive jackpots, with 63 in total, including titles like Cleopatra Mega Jackpots and Ali Baba’s Treasure, but blockbuster hits Mega Fortune and Mega Moolah are noticeable by their absence. That said, Paddy Power Games stocks Daily Jackpots from Red Tiger Gaming. There are 12 in total, offering networked progressive jackpots that must pay out before midnight each day.
Players can also find additional blackjack, roulette, card and table games. Variants include Paddy Power and Paddy Power Cash Out Blackjack, Triple Bonus Spin Roulette and Game King Double Bonus Poker. Slots under the Macau tab include Asian-themed titles Wild Fight, God of Wealth, Dragon’s Luck, Mega Jade, and Chinese Treasures.
It’s a comprehensive portfolio, but lacks some of the firepower found in newer online casino sites such as Dunder, Thrills, and Casumo. This will be a setback for players who like to access games from the new breed of developers like Yggdrasil and Quickspin, whose products would certainly strengthen Paddy Power’s game offering and broaden its appeal.
Paddy Power’s Live Casino lobby is powered by Playtech, having switched from Evolution Gaming in 2013. Live games are offered across roulette, blackjack, baccarat and casino hold’em, with a wide range of themes, rooms and variants, including VIP. Games are streamed from Playtech’s cutting-edge studios in Latvia and Manila.
Games are available on desktop and mobile, and across all devices and operating systems. This allows players to continue the live experience on the go from their smartphone and tablet devices while away from their computers. Mobile games can be accessed via in-browser, or native application for iOS and Android, and have been optimised to deliver the same immersive experience.
Players are offered special live casino promotions, which can be accessed in the live game lobby, including a 100% deposit match up to £100. It is only available to new players signing up to Paddy Power Live Casino and comes with a x40 wagering requirement, which is high. Other monthly promotions are offered, as well as side bets on certain games.
Powering ahead on Mobile
Paddy Power has led the charge on mobile, making its casino available to players across all devices and operating systems. It can be accessed through in-browser and native application – the former caters to the masses while the latter delivers a slightly superior experience to those using devices on the iOS and Android operating systems and who choose to download the app.
The difference is minimal; in-browser is smooth and sleek, offering players a solid selection of 107 slots. Games can be played in portrait and landscape mode, and boast the same rich graphics and crisp sound as found on desktop. The game lobby is intuitive and easy to navigate, and all account functionality and settings are available, as is live chat customer support.
The native application runs a little faster, but has the same design, layout and features. It also offers the same number of slots games – all of which are from Playtech. This includes three live dealer titles, 33 jackpot slots, and 10 card games. In addition to the Casino app, players can also download apps for Games, Live Casino, Poker, Bingo and Sportsbook.
Both in-browser and native applications have an ace up their sleeve; players can switch between right and left-handed modes depending on which is their dominant hand. It is a very smart tool, and shows Paddy Power (and platform provider Playtech) are constantly developing ways of improving the player experience on smartphone and tablet devices.
More for You
If Paddy Power Casino’s Irish charm isn’t enough to entice players through its doors, the operator offers a generous welcome bonus over their first three deposits, worth up to £500. The first deposit receives a 100% boost up to £200, the second 50% up to £100, and the third 100% up to £200. There is a 20x wagering requirement (deposit + bonus) and it is not available to those depositing via Skrill or Neteller.
The operator also runs monthly promotions. In October, for example, its Money Mayhem offer dishes out £3,000 in prizes each week over four weeks. To be eligible, players simply opt in and stake £20 on any eligible game each week. At the end of the week a draw takes place, and the winners will see £10 deposited into their accounts. This money comes with a x5 wagering requirement.
Paddy Power Casino also runs regular prize giveaways – trips to New York, iPhones, free spins, etc. – through a raffle draw. Players earn tickets by hitting wagering targets on certain games over certain periods of time. The first ticket drawn wins the top prize, tickets two to six the second prize, with free spins and bonuses paid out to one hundred places.
Join the Club
The Paddy Power Casino Club rewards players with one club point for every £10 wagered. The more points collected, the higher up the ladder they climb. There are five levels in total before players reach VIP. For each level, the points to currency conversion improves.
- Level One, 100 points = £1
- Level Two, 95 points = £1
- Level Three, 90 points = £1
- Level Four, 85 points = £1
- Level Five, 80 points = £1
As they ascend the Paddy Power Casino Club, players are given access to additional perks and rewards, such as tailored bonuses, birthday presents, and invites to special VIP events (level five). Those who hit VIP status will unlock even more benefits, including 75 points to £1 conversion, plus a personal account manager and VIP customer support.
Players at any level can convert their club points to cash, which can be withdrawn into their wagering wallets. There is a minimum claim, however, which is set at 100 points. Jackpot.co.uk is against this, as players should be able to withdraw their rewards money at any point without any stipulations. This approach is being pioneered by PlayOJO, and it has been a huge success among its players.
All told, the Paddy Power Casino Club is a traditional loyalty scheme that rewards players for their continued play. It’s not as innovative as those offered by some of the new lifestyle casino sites, but is a tried and tested formula that certainly appeals to its most loyal players.
Cash in the Bank
Paddy Power Casino offers a huge range of payment options to its players, including Visa, MasterCard, Neteller, Skrill, paysafecard, PayPal, bank transfer and even cheque. None of the operator’s deposit and withdrawal methods incur a fee – this is often the case with some of the newer online casino brands – with minimum deposits set low at just £5.
Most methods are processed immediately, except bank transfer and cheque, which can take 1-5 working days and 5-10 working days respectively. It is worth noting, however, that players must have their ID verified before withdrawing. Payment processing is powered by Barclays, Elvalon, and Allied Irish Bank – big financial institutions that mean players can deposit and withdraw in absolute confidence.
Paddy Power holds player funds in a formal trust, which is separate to its operational bank accounts. This meets the Gambling Commission’s requirements at the “high” level, and means player funds are protected in the event of the company entering insolvency. This is a major mark in its favour – most operators are compliant only to the regulator’s “basic” and “medium” levels.
Fair and Square
Paddy Power Casino is powered by Playtech software, which meets stringent licensing requirements from regulators including the Gambling Commission. All system components, including the supplier’s random number generator, have been certified for fairness and accuracy by Technical Systems Testing, which is a subsidiary of Gaming Laboratories International.
The operator also takes a comprehensive approach to responsible gambling. Paddy Power is a member of The Senet Group, an independent body set up to promote responsible gambling. It has a dedicated responsible gambling page, accessed via a link on the bottom of the casino lobby. It opens in a separate tab, and offers a wealth of information on gambling addiction and how to stay in control of your play.
Players can set limits on their accounts, including how much they deposit, lose, how long they have played for and which games they play. Reality checks can also be set to kick in at intervals chosen by the player. In addition, they can look back through their account histories at all transactions made, the amount staked on each transaction, and how much money is currently in their account.
As required by the Gambling Commission, Paddy Power Casino has appointed an Alternative Dispute Resolution (ADR) body – Independent Betting Adjudication Services (IBAS). Players with a complaint must first log it with customer support, who will conduct their own inquiry and reach a proposed resolution. If players are not happy with this, they can take it to IBAS who will launch their own inquiry.
A Helping Hand
Paddy Power Casino has a comprehensive customer support team available across email, live chat, and telephone. Its agents can be reached 24 hours a day, seven days a week. Live chat is the fastest and most efficient way of resolving an issue, and the agents we dealt with were polite, knowledgeable, and able to resolve our enquiry quickly and satisfactorily.
In addition, the operator has a powerful FAQs section. It is laid out in clear sections, while a smart search tool allows players to type in their question or query, which generates relevant answers and articles.
Paddy Power Casino is all about the Irish charm and offering players a safe and secure environment in which to play their favourite slot, table and live dealer games. The site is powered by Playtech, giving players access to 200+ of the best-performing games on the market. This includes original titles Age of the Gods and Legacy of the Wild, as well as branded titles Robocop and Space Invaders.
The design and layout of the lobby may not be as glitzy and glamorous as some of the newer brands to have entered the market of late, but it is easy to navigate and explore the games and features on offer. There is sense of robustness about the site that reassures players they are spinning the reels in a safe and secure environment, which is a major mark in its favour.
It has a state-of-the-art mobile offering, allowing players to access its games in-browser and via native application. Native runs a little smoother, but other than that, the experience enjoyed across both is near identical. Its mobile game portfolio is chunky, with 150+ titles up for grabs – strengthened by innovative features such as being able to switch between right-handed and left-handed play.
There are very few niggles to mention. The Casino lobby would benefit from additional titles from a wider range of suppliers, but its agreement with Playtech prevents this. While its Games lobby does offer 200+ slots and table games from the likes of NetEnt, NYX, and Scientific Games, it still lags behind the likes of bet365 casino and PartyCasino who have 800+ and 600+ respectively.
That is a minor setback, however, and for those who prefer to wager with established online casino operators with a long and proven track record, Paddy Power Casino will not disappoint. What it lacks in style and game choice it more than makes up for in substance and robustness. What’s more, you might even find the luck of the Irish rubs off on you, too.