Paddy Power is one of the UK’s most controversial bookmaker brands, with frequent outlandish advertising campaigns based around socially unacceptable jokes or over-the-top stunts – the run-up to the 2014 FIFA World Cup in Brazil was one prime example of this, when the brand tweeted ‘photos’ of a good luck message to the England squad, apparently created by felling trees in the Amazon rainforest.
Unsurprisingly, it later emerged the images were digitally faked, and the rainforest – at least that section of it – remains intact.
The Paddy Power online casino is disappointingly tame by comparison, but at least that means you can get around easy enough without any unexpected surprises launched at you in the name of zany humour. Following a full relaunch of the site, Paddy Power rejigged the selection of games on offer to make it consistent across all platforms, so you should now also be able to access your favourite titles via any method – this means some of the old games are no longer available, but makes things much more coherent for new members.
One place where the brand’s social credentials come into play is in the help and support that are available; live chat is a click away on the website, and there are beginners’ guides to all the main categories of casino games. And of course there are Paddy Power profiles on all the major social networks too, if you’re willing to risk being publicly humiliated by the brand’s replies to you!
Paddy Power respond to comments on their Facebook page and talk you through how to play roulette on their casino app.
In addition to their big social presence, Paddy Power have backed their wacky PR stunts up with an enticing welcome package for newcomers to their online casino.
First of all there’s a £5 bonus just for registering, without the need to make a deposit – or a €5 bonus, if you’re in Ireland. And when you make a deposit, you’ll get a 100% match up to £500.
Overall this makes a possible £305 in bonus funds; obviously you’ll need to play through this free credit several times before you can withdraw it, but it’s still a sizeable addition to your account balance.
The Paddy Power Casino interface might be less ‘fun’ than you’d expect from the brand, but the selection of games on offer goes on and on and on…
Over 150 slots, 15 varieties of roulette, more than 10 versions of blackjack, an equal number of card and table games, not to mention a double-digit number of video poker titles and a tab separating out the 60 progressive jackpot games – and that’s not to mention the entirely separate Games section of scratchcards and instant-wins.
It’s enough to keep the most ardent of fans entertained literally for days, without having to play the same game for any longer than you want to.
On the rare occasion that you can’t find a game you like from the list above – or if you just want some human interaction – there’s a fully featured live casino section too.
Roulette, blackjack, casino hold’em, baccarat, and a separate section of promotions for live casino players, all stack up to a useful addition to the website, which helps to provide a bit more of the face-to-face personality that the brand is known for.
Paddy Power’s Jackpots section, as mentioned above, is a handy shortcut to get to the really big money anytime you want to. Just hover over the Jackpots tab on the navigation bar, and a box of links will pop up.
Here you can see some of the biggest jackpots on the site – Monty Python’s Spamalot! was waiting to pay out almost €2 million on our visit – along with some of the most-played jackpot games too.
There’s also a handy breakdown by game type, so you can click straight through to blackjack jackpots, card game jackpots, slots jackpots and so on, with an indication of how many titles will be listed in each of these sections, and of how many jackpots are available across the entire website.
According to Paddy Power, they were the first online bookmaker to get an app listed on the Apple app store, and this launched back in 2010. By May 2013 it had been downloaded over a million times, and Paddy Power freely admit that it now accounts for “a large percentage of bets placed”.
To get the mobile casino app, either search for ‘Paddy Power Casino’ in your relevant app marketplace, or visit www.paddypowercasino.com from your mobile browser – it’s available for iPhone, Android 4.1+ and Android 7-inch devices, and you should be automatically redirected to the correct version when you visit the mobile site.