Betfair unveil worlds largest ad for Euro 2008-06-24

Betfair, the online gaming company, has unveiled the largest ad the world has ever seen in promotion of the final stages of Euro 2008.

In true Betfair style, the ad is non-conventional; coming in at a total of 436,000 square metres, covering more than 50 football pitches, the ad is made up of many different kinds of plants that display the message “No .1 for football…and still growing”.

Fans flying to Vienna International Airport going to see the semi-finals of Euro 2008 will see in the fields below.

The ad has already been confirmed as the biggest in the world by the Guinness Book of Records and took four months to “plant”.