William Hill has started the New Year with a brand new advertising campaign, designed to take the brand to new levels and further their popularity across the UK.
The campaign is planning to combine TV adverts with printed promo ads and they’ve teamed up with newly formed marketing company, Fabula.
The new adverts are said to be a complete change from their previous ones, showing a different side to the company. They’re starting by highlighting their horse racing and football betting arms, but there’s scope for further ads later in the year to highlight specific promotions and offers. There are also plans to include key taglines, which encourage viewers to try out mobile apps on smartphones and iPads.
It’s expected that the new campaign will kick off in the next few weeks, with the bosses at William Hill pleased with the outcome so far and looking forward to unleashing the finished article to the public. Speaking on behalf of the company, CMO Kristof Fahy praised Fabula’s work and talent, adding they think that it has helped put across the message of their company perfectly.
So, that’s what the insiders think, now all that’s left is to find out is what the general public think.