William Hill Rapped by ASA

William Hill - ASA Wrist Slapping For William Hill
There isn’t a week goes by when the Advertising Standards Authority (ASA) isn’t left looking at adverts, often online, to check whether or not they break advertising guidelines. This week it’s William Hill under the spotlight, regarding an advert shown earlier this year and the claim it was misleading. In recent weeks there have been several ASA rulings regarding online gambling operators, and this ruling, which has been upheld, is just one in a long line of criticisms for casino and gambling adverts.

The William Hill Advert

The advert in question was seen on 23rd June at williamhill.com, the website of the gambling giants. The offer was for a EU referendum bet and stated “Bet £10 get £20 free credited as 2 x £10 Bets” with wagering requirements attached. A complainant contacted the ASA to say that the conditions of the offer were not made clear and challenged whether the ad was misleading.

William Hill And The Small Print

Often gambling offers can be quite complex, and this leads to the need for terms and conditions. To access these customers often have to follow a link that is listed on the same page as the offer is made. It is this link that William Hill referred to in their response. The company came back with the response that the small print at the bottom of the page clearly displayed the terms and conditions for the offer. Furthermore William Hill stated that customers had to click through a “Wagering and Terms Apply”, making it clear that there were terms for the offer. However, the ASA upheld the complaint, agreeing that the advert was not clear. They state that the main offer should have stated that the deal was for new customers only, and some of the main terms should have been clearer. The ASA has ruled that the advert must not appear again in its current form and that the William Hill Group must ensure that future promotions made the terms sufficiently clear.

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