Over the years we have seen many online casinos advertise their wares on television.
Unibet Casino are now advertising on the small screen and at first watch, the commercial looked dull as dishwater if we’re honest.
However, when you really watch it, it’s quite interesting to see how the brand utilises key points that appeal to the more discerning casino player to attract them through the virtual doors.
It’s all well and good showing an array of slot reels spinning and big jackpot amounts bounced around the screen with the usual casino background noise but it soon becomes very samey. One brand blends into another….
This is not the case with the Unibet Casino advert.
The commercial starts with a traditional one arm bandit. A pound coin is put in the slot and it rolls down the slope until it hits a corner.
The corner reveals the ‘Low Turnover Requirements’ as the voiceover waxes lyrical about how these are amongst the lowest in the industry.
We checked, they are at just 25x wagering on your initial deposit bonus given by Unibet Casino.
As the coin continues the voiceover continues to tell the viewer how it is easier to claim your winnings thanks to the low turnover requirements.
The coin then bounces past a phone, a tablet and a laptop indicating, as the voiceover does, that Unibet is available across all platforms.
What was really interesting was that whilst the voiceover tells of the 600+ titles available, the commercial draws to a close by tell of the 96% payback to players.
It’s good because it appears to think outside of the proverbial box but don’t take our word for it, click the link below and view it for yourself.