Over the years there have been many online gambling brands who have had their wrists slapped by the Advertising Standards Authority (ASA), but we don’t recall ever having seen one for being tardy before now.
A ruling on the ASA website that was published on 16th August saw Titanbet in a bit of bother following a time limited promotion focused on the Grand National.
This year the Grand National took place on 8th April which was a Saturday, and the offer was seen on the same day.
The one complainant had an issue about the free bet offer and the associated ‘Bet Now’ link that appeared underneath despite the T&C’s clearly stating
If your horse either falls, unseats or is brought down on from 00:00 on 06/04/2017 to 23:59 on 07/04/2017, you’ll receive the win part of your stake back as a free bet up to £25.
Terms and Conditions … refunded if your horse falls, unseats or is brought down in any UK jumps race between 06/04/2017 & 07/04/2017.
This led them to believe that the ad was in breach of the CAP Code.
Without having read the response from Titanbet, we instantly thought that this was merely an oversight as the promotion ended on a Saturday.
As suspected, this was simply an oversight by the company and the promotion had been removed from several other pages in a timely manner, it just so happened that the page the complainant had visited was overlooked.
Titanbet also accepted that this was their fault and honoured the free bet to all players who had placed a bet on 8th and 9th April and had a horse fall, get unseated or brought down were all credited with the relevant free bet.
The ASA accepted all that Titanbet had said in their response and even agreed with them that consumers who saw the page on 8th April, would understand that this was a promotion applicable to the Grand National.
However, they also felt that as the Grand National was one of the biggest sports betting events of the year, Titanbet should have been more on the ball with the removal of the promotion and it’s associated terms and conditions.
The ad itself breached all of the following CAP Codes.
Promoters must ensure that their promotions are conducted under proper supervision and make adequate resources available to administer them. Promoters, agencies and intermediaries should not give consumers justifiable grounds for complaint.
All marketing communications or other material referring to promotions must communicate all applicable significant conditions or information where the omission of such conditions or information is likely to mislead. Significant conditions or information may, depending on the circumstances, include:
A prominent closing date, if applicable, for purchases and submissions of entries or claims. Closing dates are not always necessary, for example: comparisons that refer to a special offer (whether the promoter’s previous offer or a competitor’s offer) if the offer is and is stated to be ‘subject to availability’; promotions limited only by the availability of promotional packs (gifts with a purchase, extra-volume packs and reduced-price packs) and loyalty schemes run on an open-ended basis