Today brings news for two of the UK’s biggest bookies and online casino owners – William Hill and Ladbrokes. Jim Mullen, aged 42, will be retiring from William Hill and joining Ladbrokes, as Head of Digital Operations in November 2013.
Mr. Mullen has been employed as William Hill’s Chief Operating Officer for the last three years. When he takes up his position as Ladbrokes’ Head of Digital Operations later in 2013, he will report directly to the company’s Chief Executive, Richard Glynn.
Quite how Mr. Mullen’s former employers are taking the news is unknown, but the new appointment will coincide with the launch of Ladbrokes’ new Israel-based digital marketing services operation, which hopes to narrow the online betting gap created by William Hill.
The newly-formed Israel arm is the first sign of the Playtech-Ladbrokes agreement, that was signed in March 2013, when Playtech let Will Hill buy out its 29% stake in WHO (WH Online) and subsequently signed a five-year deal with their rivals – Ladbrokes.
Playtech are set to receive 27.5% of any increases to Ladbrokes’ digital earnings, as well as royalty fees. As the agreement will enable a further 200 of the software provider’s games to be added to Ladbrokes’ online casino portfolio, it looks set to be a lucrative move.