One of the UK’s most well-known and oldest bookmakers has reported a £20m loss, and it’s all thanks to lucky members of the public. William Hill took the huge hit after football scores during the beginning of the season went the way of the punters rather than the bookies.
The brand also suffered from a lack of footfall in its UK betting shops during the hot summer temperatures, and to rub salt in the wounds, one online player hit the operator for £2.5m in August 2013 following a lucky streak on roulette.
It’s not just William Hill who’ve been seeing a noticeable fall in the number of drawn football matches – one of their biggest rivals, Ladbrokes, has too. It’s reported that Hills is unsure whether it will be able to make up the £20m shortfall before the end of the year. The company’s chief executive, Ralph Topping, says that their online sportsbook turnover for this week alone is around the £70m mark – the same amount as the Cheltenham Festival and higher than Grand National week. Hill’s has also seen a rise of almost 50% in the number of football bets placed over the last three months, and an impressive 115% rise in mobile betting.