Two complaints were made to the Advertising Standards Agency (ASA) about a leaflet from PlayOJO that was seen in June 2016.
The leaflet in question was advertising a special deal to existing members of the site. The offer was free spins when the Wheely Easy wheel was selected. They were to play the Fairytale Legends: Hansel and Gretel slot from NetEnt.
The two people that complained were unable to avail themselves of the free spins and subsequently approached the ASA with their complaints.
Great record-keeping meant that the company was able to provide the ASA with a spreadsheet that showed the player accounts that were sent the offer and the number who had chosen to accept it.
The free wheel spin was activated when a player logged into their account and the spreadsheet provided details of when it was credited to their account and when the players in question used the offer.
On a spreadsheet of the 2,500 players that received the promotional leaflet, 300 took advantage of the offer, and as PlayOJO were able to provide these additional dates to the ASA, it meant their case was strengthened.
Based on the issue being that the two complainants felt the offers was misleading and could not be substantiated, the ASA believed that the data provided was more than enough evidence to prove it was not misleading, and could in fact be substantiated.
No further action was required by Skill On Net, the company behind PlayOJO, as the complaints were not upheld.
You can read the full ASA ruling here.
The brand only launched in February 2017 and is one of the new generation online casinos that offers no wagering requirements on the free spins that they give away.
Land on their site for the first time and they’re quite blunt with their strapline: ‘No wagering, no bullshit’.