Paddy Power’s Irish Invasion Continues on Mobile

The share of Paddy Power Casino play on mobile has grown by 47% in the last five months according to the Irish bookmaker’s H2 results.

In June mobile play accounted for 19% of revenue at Paddy Power Casino but this figure rose to 28% in October. Similarly, mobile play at Paddy Power Games increased from 20% in June to 25% in October.

These weren’t the only promising figures either as there was a 21% increase in the amount staked across all of Paddy Power’s online products. This all contributed to total net revenue for the Paddy Power group increasing by 23%.

As well as prospering on mobile and online, Paddy Power have also been able to expand their operations on UK high streets.

The firm announced that their positive financial performance will allow them to open 45 new betting shops this year – ten more than they had originally intended to.

The only sector of the company’s products to show a decrease was the machine gaming in retail stores. Recent programmes such as Channel 4’s Dispatches and BBC Panorama have focused on the negative aspects of these machines, often referred to as FOBTs, which could be a possible cause for this decrease.

The company has had a busy year after having run-ins with Olympic organisers LOCOG and UEFA for their ambush marketing tactics during the London Olympics and Euro 2012.

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