The latest figures released by William Hill has confirmed what we all knew already, that William Hill Online is doing a sterling job!
William Hill have just released a trading update covering the 14 week period 26th September 2012 – 1st January 2013, as well as the unaudited results for the 53 week period ending on the 1st January 2013. These results were compared against similar dates one year ago, (when the results covered 13 weeks and 52 weeks), and were very favourable.
For the year, online net revenue was previously +24% whereas the latest data showed figures had increased to +27%. Comparing the shorter time period the results were previously up 20% for net revenue whereas this year saw an increase of plus 29%.
This was the third year in a row that William Hill Online managed to see an increase of more than 20% for net revenue growth. The gaming net revenue was helped by solid contributions from Vegas Casino and Playtech Casino which led to a 14% increase. Sportsbook net revenue saw a jump in bets wagered of 36% and a gross win margin of plus 7.9%, compared to a 7% increase in 2011, which led to an overall 50% increase in net revenue.
There have been several apps, virtual sports sites and mobile gaming sites released in the latter half of 2012 which have led to the mobile Sportsbook turnover being over 250% higher than in 2011. A strong football programme and the release of a Sportsbook iPad app in December led to a solid mobile turnover of nearly £20 million for the last week of December, a record amount.