The founder of Mr Green, Mikael Pawlo, has confirmed the official launch of a new online gaming site that’s specifically targeted at women. Garbo went live via a soft launch in early November 2013 and is tailored to mobile players.
The site is tastefully colourful and uses similar images and font types to those found in high-end women’s magazines. New members can collect a 100% welcome bonus and also enter a draw for a chance to win a designer monogram bag.
Garbo’s tag-line is “play in style” and the site admittedly looks a lot more style-focused than your average mobile casino. As Mikael Pawlo points out, it’s surprising that more sites haven’t tried to cater to a female audience considering the average casino player is female and 43-years-old.
Mr. Pawlo is the sole owner of Garbo, and he says the reason for not bringing the new venture under the Mr Green umbrella is “we didn’t want to rock the boat” due to Mr Green’s great performance. However, the holding company do have the option to buy the new company at a later date.
Alongside roulette and blackjack, Garbo’s players can enjoy a selection of slots, such as Frankenstein, Jack Hammer 2, South Park, Victorious, and Starburst.