Online gambling operator LeoVegas is an established name in the industry but this month they have been penalised by the Gambling Commission for failings relating to misleading advertising and the handling of customers who have chosen self-exclusion.
The shortcomings by LeoVegas were so serious that The Gambling Commission decided to review the casinos licence and concluded that the gambling operator should pay a £600,000 penalty and will pay the commissions costs after it was found that the company was responsible for many failings.
The list of failings include 41 misleading adverts, failure to return funds to customers who self-exclude, the sending of promotional material to self-excluded customers, and allowing previous self-excluded customers to gamble without any checks.
The UK’s gambling rules have become very stringent in recent years and cases such as this are becoming more common. Neil McArthur the Gambling Commission’s Chief Executive is quoted as saying of the case “The outcome of this case should leave no one in any doubt that we will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice. We want operators to learn the lessons from our investigations and use those lessons to raise standards. ” and we’d think that other casino operators will be paying great attention to the outcome.
The stringent rules in play are there to protect people from problem gambling and gambling addiction and it seems the Commission is particularly tough on operators failing to enforce self-exclusion rules.