Before today I’ll admit that I didn’t have a clue who Jordan Spieth is and the chances are, unless you’re a golf fanatic, you wouldn’t have either.
Jordan Spieth is a 22-year-old professional golfer who has titles under his belt like the Valspar Championship, the Masters, the US Open and a couple of others.
However, it isn’t his golfing achievements that have drawn me to his name today but THREE separate Advertising Standards Authority (ASA rulings) that were released on 28th October 2015.When the US Open was underway in June of this year, three individual sporting brands / casino operators tweeted about this golf star.
Jordan Spieth: The Masters – [tick symbol] US Open – [tick symbol] The Open – 11/2 All 4 – 25/1 corl.me/8p1sHabet365 tweeted:
FILL IN THE BLANK: I think Jordan Spieth will win__Majors in 2015.Totesport got in on the action with the following:
We have gone 3/1 (from 15/8) for Jordan Spieth to win the #USOpen! Will NOT last! Bit.ly/USOpenGold15.All of the above included a picture of Jordan Spieth.
Each and every one of the complaints received, one per brand, challenged whether the ad was irresponsible because they featured Jordan Spieth, someone under the age of 25.
All were then investigated under the CAP Codes 16.1 and 16.3.14 as shown below:
Marketing communications for gambling must be socially responsible, with particular regard to the need to protect children, young persons and other vulnerable persons from being harmed or exploited.16.3.14
include a child or a young person. No-one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role. No-one may behave in an adolescent, juvenile or loutish way.
Individuals who are, or seem to be under 25 years old (18-24 years old) may be featured playing a significant role only in marketing communications that appear in a place where a bet can be placed directly through a transactional facility, for instance, a gambling operator’s own website. The individual may only be used to illustrate specific betting selections where that individual is the subject of the bet offered. The image or other depiction used must show them in the context of the bet and not in a gambling context.
Aren’t the majority Big Brother contestants under 25 usually? Do we not see under 25’s on I’m A Celebrity? All reality TV shows that the offending bookmakers will likely have tweeted about at some point considering they take bets on the outcome!For the most part, the ASA gets it right in my book but on this occasion I think it’s a little excessive.