When was the last time you visited your local Ladbrokes bookmakers? Maybe, it was last month? Maybe, you’ve never even stepped foot in one?
Either way, it seems that many UK punters temporarily ‘forgot’ to pay a visit to the British–owned bookies this summer because they were far too busy enjoying the heat-wave…
The operator recently released their first half year results, which showed a worrying 20% drop in sales that they say is due to less people visiting their land-based betting shops in July 2013 because of the soaring temperatures. Despite being the second biggest bookie after William Hill, Ladbrokes are heavily reliant on their bricks and mortar betting shops, although they are now slowly growing their online offerings.
Not only were visitor numbers down by 15% in July, but their Fixed Odds Bet Terminals (which are currently somewhat of a political hot potato in the world of gambling) took a hit too with revenues falling more than 9%. It seems that the recent respite in the weather isn’t likely to result in a sunny outcome for the operator either as a spokesman recently said that although the heat-wave was a “one-off”, “it’s unlikely that lost machine revenue will be recovered during the rest of the year.”