Online gaming software specialists, Playtech, have just unveiled plans to allow online casinos to create targeted promotions for their players thanks to the ability to allow game-specific and free spins bonuses for all their games.
Casino operators will shortly be able to offer their members bonuses which are linked to a particular title, category of game, “or on a particular platform,” while the free spins bonuses will give operators an additional promotional tool for online slots fans.
The Operations VP of Playtech, Shimon Akad, says that his company is “thrilled to introduce these industry-leading features,” which he believes will allow online casinos using Playtech’s gaming platform and games to improve their marketing, by offering tailored offers to their players. He added that some of the larger operators have already given them some “very positive feedback” and says that the new functionality represents the future of how online casino sites will target their customers.
William Hill is just one of the many Playtech-based websites where members will be able to enjoy these new bonuses, so if you’re a member of, or are thinking about joining the site, you could well be seeing special offers for your favourite slots such as Gladiator, Fantastic Four and The Mummy appearing shortly.