It has recently been reported that the UK Gambling Commission plan to get tougher on operators offering so-called “free bets”.
There have been a number of advertisements from some of the biggest brands scrutinised over the last year by the Advertising Standards Authority following complaints by a number of consumers who feel that these types of offers are often misleading.
Betfair are just one of the operators who’ve been investigated by the ASA, and they have picked up on some issues with certain offers’, these include terms and conditions, cash-out restrictions, and wagering requirements being too many clicks away from the online banner ads.
The UK Gambling Commission says it may issue its own guidelines pertaining to “free bet” offers after revealing that 91% of the complaints made to the ASA over the past four years were upheld.
A spokesperson for the Commission recently told eGaming Review that they are planning to perform further consultation but, as yet, the date for the consultation is currently unknown.
It is said that the consultation process is likely to look at the measures taken by international regulators as a comparison. For example, Svenska Spel (the state-controlled gambling operator in Sweden) recently went so far as to withdraw all bonus offers and discounts in a bid to combat problem gambling.