More and more often we are seeing complaints to the Advertising Standards Agency (ASA) regarding social media posts.
These can be tweets or posts on Facebook, anywhere that an advertisement is placed in the public eye. The latest gambling brand to be investigated by the ASA is Coral Interactive (Gibraltar) Ltd.
The offending tweet was one that was posted in April of this year. It was regarding bets on Real Madrid to beat Manchester city and read
The easiest £40 you’ll make this week! Stake £5 on 5/4 Real Madrid to beat Man City and get paid out at 8/1.
In addition, an image was used showing a woman holding a sign with the text
New Customer Offer MAN CITY V REAL MADRID REAL MADRID TO WIN 8/1
A flag in the image showed text that said ‘Winnings Paid In Free Bets’.
There were two parts to the complaint received by the ASA and both were duly investigated under three CAP Codes (3.1, 3.10 and 3.9).
The first challenge by the complainant was that the tweet was misleading because it implied that the bet was risk free.
The second part was that the tweet was not clear enough that winnings would be paid in free bet tokens.
Coral responded to the first issue by explaining that the claim was made based on the assumption that as the favourites to win the match, it was easy money to place a £5 bet at 8/1 on Real Madrid to be the victors and win £40.
The ASA felt that the consumer was likely to understand that there was an element of risk involved in the bet, it being dependent on how Real Madrid performed. This meant that they felt the tweet was not misleading and this part of the complaint was not upheld.
However, for the second issue, they did believe that the tweet breached CAP Codes 3.1, 3.9 and 3.10 because the text that stated the winnings were to be paid in free bet was small in relation to the text in the main body of the tweet and image.
The full adjudication can be read here.