Broadway Gaming is responsible for a number of popular bingo brands like Butlers Bingo and Rehab Bingo that use the Microgaming software.
The Microgaming bingo offering is a bit like marmite, you either love it or hate it. However, when it comes to casino games, they are market leaders.
The news today is that Broadway Gaming have recently launched an online casino, Casino of Dreams and it boasts a whole plethora of the popular Microgaming titles.
It’s only recently that the brand came to our attention, despite being open since November 2015.
The only reason we are now aware of the launch is that the Casino of Dreams has opted to launch an affiliate scheme with Income Access.
Broadway Gaming recently won the coveted title Best Bingo Affiliate Manager in the iGB Affiliate Awards earlier in the year.
We popped along to see exactly what the casino has to offer by way of a welcome offer and promotions. Should big name Microgaming brands like 32Red Casino be worried by a new addition to the marketplace?
To be honest, the welcome package isn’t really that enticing. New players are offered a 100% cash match bonus on first deposit and it is capped at £100.
The wagering on any bonuses is close enough to an industry standard at 40x the bonus.
However, whilst it’s all very ‘nice’, and there a great selection of games available, there’s nothing to make this brand stand out from the crowd.
Even the design is dull as dishwater with nothing to catch the attention of the end user and make them want to opt for the Casino Of Dreams over other big name casino brands.
It could be this is because the brand is still in its infancy, as it ages, we may see improvement but first impressions count and sadly, the Casino of Dreams didn’t make a great one.