Last week, Betfair – one of the biggest sportsbook and online casino operators in the UK – confirmed it was entering into a new three-year partnership with the Professional Players Federation (PPF).
News of the deal was announced at a reception at the House of Commons. The agreement will provide funding for the continuation of the education of sportsmen and sportswomen about the rules of betting associated with their sport and how to identify and deal with any person attempting to corrupt sporting events.
The partnership’s mission is to help ensure all sporting events are corruption-free, meaning that it can be more enjoyable for fans, sports bettors, and athletes. Betfair isn’t the only sport and betting operator to join forces with the PPF – also committed to tackling corruption of games are Bet365 and Ladbrokes.
The partnership assembled for a launch on 15th July 2013, which was attended by several politicians including the Right Honourable Hugh Robertson MP, the Minister of State for Sport and Tourism, and media representatives from Sky Sports, Reuters and the Racing Post.
Betfair’s aim is to work alongside sports organisations like the PPF to help educate and support sportspersons at the beginning of and throughout their careers, as it is their belief that ultimately, only the players can corrupt a sporting event regardless of who is behind the reason.