Online casino operator Betfair have signed a deal with Crown Limited to sponsor the 2013 Aussie Millions Poker Championship.
The deal will see Betfair become the presenting partner of the tournament, officially called the Australian Poker Championship. The company’s logo will be seen around the tournament including on the poker tables themselves.
Betfair have gradually increased their focus on their Australian operations since gaining a licence in 2006 and will be using the tournament to increase awareness. The company had previously had success with advertising in sporting grounds but there was recently a clampdown on gambling advertising.
The tournament is run by Crown Resorts and is held at their casino in Melbourne. The company claim that the event is the largest and most prestigious poker tournament in the Southern Hemisphere. The main event is has paid out AU$15 million in prizes to date and will commence on January 17.
Speaking about the deal Betfair Australia’s CEO Giles Thompson described the deal as groundbreaking and explained how important it was to the company’s operations in the area.
He said: “Betfair has changed the wagering landscape in Australia with its unique betting exchange offering. We see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting.”