On Wednesday 7th September the Advertising Standards Authority (ASA) published two rulings against Coral Interactive Ltd.
In total there were five complaints received about an email and an onsite offer around the Euro 2016 tournament and free bets that Coral were offering.
Both the email and the onsite promotion were felt to be misleading by the complainants and unfortunately for Coral Interactive, all of the complaints were upheld.
In June 2016 an email was sent that offered the recipient a free £10 bet every time a British or Irish team scored in the first round of matches. The text stated that the offer was available when a £20 bet on any team had been placed.
The three complainants, all of who received the email but were then told, after placing their bets, that they were not eligible for the offer, felt the ad was misleading because it implied the offer was for everyone.
Coral responded by saying that human error saw the offer was sent to customers who were restricted from receiving free bets. These players were therefore ineligible for the promotion.
When the error was realised, steps were taken to rectify the situation and a follow-up email distributed to advise those who were ineligible and apologise for the inconvenience.
As expected, the ASA upheld the complaint because whilst it was human error and an apology made, the email was still misleading.
The second of the two complaints received about Coral had two complainants and this time it was an email and a pop-up advert on site. Again the issues were around a free bet offer and these were two-fold.
Both complainants challenged that the ad was misleading because the terms of the offers were not sufficiently clear; namely that the qualifying bet had to be placed after 8pm.
Coral accepted that the main body of the ad did not contain the information that only bets after 8pm qualified for the offer and again, apologised.
Additionally they stated that steps were in place to ensure that promotions that were time sensitive carry significant conditions in the main body going forward. They are also introducing a second internal compliance review.
The ASA were pleased to hear of Coral’s changes however upheld both parts of the complaint and the ad must not appear again in its current form.