The Golden Tiger Casino is one of many online today that is owned at operated by Apollo Entertainment Ltd.
This is a company that, although not as well known as some online casino operators, is no stranger to the scrutiny of the Advertising Standards Authority (ASA).
In September 2014 their brand Luxury Casino was slapped on the wrist by the ASA for breaching CAP Codes 3.1, 3.3 and 3.9.
February 2015 and it was the turn of Casino Classic and, this time, the CAP Codes breached were 3.1, 3.23, 3.3, 3.7, 3.9 and 8.17.
Moving forward a month to March 2015 and the two Apollo Entertainment brands under fire were Players Palace Casino and UK Casino Club. These two brands breached CAP Codes 3.1, 3.3, 3.7 and 3.9.
All of the above breaches were made by either Direct Mail or Email.
September 2015 and it was Casino Rewards, the loyalty program from Apollo Entertainment Ltd. This was investigated under CAP Codes 1.3, 16.1 and 16.3.13 but found not to be in breach and therefore, not upheld.
On 6th January 2016 a further ruling against Apollo Entertainment Ltd was published on the ASA website, and yet again the offending format of the advertising was email.
One complaint had been received about an email sent from Golden Tiger Casino that congratulated the recipient on winning £1500 FREE!
The complainant, and recipient of the email, felt the claim made that “if you win, you get to keep it” included in the email was misleading as the wagering requirements were not made clear.
Apollo Entertainment responded by saying that the wagering requirements of the offer were clearly shown on the page that recipients would land at if they clicked the link in the offending email.
However, to reach the terms and conditions of the offer, a reader would have to click TWICE from the email to reach them. One click from the email to the promotions page, the second click would be on the Terms and Conditions of the promotion.
It is this that is in breach of the following CAP Codes.
All marketing communications or other material referring to sales promotions must communicate all applicable significant conditions or information where the omission of such conditions or information is likely to mislead. Significant conditions or information may, depending on the circumstances, include:
How to participate
How to participate, including significant conditions and costs, and other major factors reasonably likely to influence consumers’ decision or understanding about the promotion