When it comes to the Advertising Standards Authority (ASA) and the complaints received about gambling adverts, usually it’s only one that has triggered an investigation.
This is not the case for the recent ruling on two television and press adverts from Paddy Power. These two ads generated no less than 12 complaints in total.
The ads date back to March of this year and were on television and in the press.
The first, a television commercial, show an actor answering the Paddy Power Complaints telephone. A discussion followed about the offers Paddy Power had available for Cheltenham.
After pushing a button the text on the screen showed an offer of ‘Money back as a free bet 2nd all races Cheltenham’ and the voiceover reiterated that the offer was your money back as a free bet if your horse finished second in all races at the Cheltenham Festival.
This was again reiterated by the actor starring in the commercial who said ‘That’s every single race, every single day’.
Please note: As the complaint against the above commercial was upheld, Paddy Power may remove it from their YouTube channel. The video will no longer be available should that happen.
The second was the press advert and this showed the text ‘Money back as a free bet if your horse finishes 2nd every race – every day at Cheltenham.
There were a total of 12 complaints. 11 of these were abut the television advert and challenged if the ad was misleading because the implication was that it was an offer available to everyone.
Two complaints were received about the press ad, again believing it to be misleading for the same reason.
The ASA investigated the complaints under several CAP and BCAP codes and ruled that the television commercial breached the BCAP codes 3.1, 3.2 and 3.10. However, the press ad was not in breach of CAP Codes 3.1, 3.3 and 3.9.
For the full adjudication visit the ASA page here.