32Red look to remain a ‘lucky sponsor’

The logo which will be seen on the clubs' shirts...

Online gambling operator, 32Red, has recently announced that it has signed two new football club sponsorship deals in the form of Newport County and Crawley Town.

The company’s four-year sponsorship deal with Premier League club, Swansea City, came to an end in May 2013. While its latest signings are only for League 1 and 2 clubs, 32Red’s marketing chief, Mark Quayle, says he hopes the brand’s reputation as a ‘lucky sponsor’ helps both teams to succeed in the forthcoming football season.

Newport County FC was promoted to League Two at the end of last season, and the club’s chief executive officer, Dave Boddy, says the deal is a “massive step forward” for the club.

League One’s Crawley Town are equally pleased with their latest sponsor, with the club’s commercial manager, Ewan Dunlop, stating he’s looking forward to a “long and fruitful relationship” with 32Red.

The most high-profile sponsorship agreement in recent weeks, however, is Aston Villa’s two-year deal with Dafabet, who mainly specialise in the Asian online gambling market. The brand (which is owned by AsianLogic) has previously sponsored two other Premier League clubs – West Bromwich Albion and Everton. Championship League club, Watford FC Hornets, have also just sealed a sponsorship deal for next season with 138.com.

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