It’s become fairly repetitive, but there’s news of yet another Ladbrokes change. The revolution undertaken at the bookmakers has been headed up by CEO Richard Glynn and has been named ‘Project Galvanise’.

Rather than personnel changes, acquisitions or new strategies, this time the change has come in the form of a new advertising deal. Ladbrokes has now teamed up with SapientNitro, a company they had worked with before previously. The campaign will look to highlight the changes made by Ladbrokes and the customer-centred approach that is now being undertaken.

SapientNitro managing director Nigel Vaz elaborated on this by saying that Ladbrokes are: “looking to align its marketing communications more closely with changing consumer behaviour and customer expectations.”

Ladbrokes had previously worked with M&S Saatchi who had created advertising campaigns for all of Ladbrokes’ products. These products include the popular Microgaming-powered Ladbrokes casino which is also experiencing an exciting time with new games and bonuses being added all the time.

This entry was posted on Friday, July 22nd, 2011 at 5:49 pm and is filed under bonus blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.