777 Casino is a rare thing – a brand new online casino with the pedigree of one of the biggest names in the business, its sibling site 888 Casino.
What does this mean for players? Well, it means a familiar line-up of games, with big progressive jackpots like Irish Riches and Millionaire Genie – not to mention a fully staffed live casino, which we’ll look at in more detail below.
But it also brings confidence that you are signing up to a site with a solid foundation, an experienced team behind it, and a strong history of regulatory approval and secure, reliable operations.
In terms of appearance, 777 Casino has the consistency of a site that’s been newly built from the bottom up – an American, Vegas-style theme carries throughout its hipster icons and graphics, but it’s not oppressive. Everything is fresh and light.
There’s friendly welcome text on every menu page, which is a nice touch and pitched with an equally light tone of voice, so you get that sense of inclusion no matter which part of the 777 Casino site you visit.
And there’s plenty of live information on the screen too, from new jackpot wins to the latest value of progressive prizes, along with direct links to relevant promotions from the bottom of the Live Casino menu, which again is a thoughtful touch.
Overall 777 Casino is clearly a very carefully constructed casino site with plenty going for it.
Special mention goes to the site’s “404 Page Not Found Error” which cheekily refers to broken links as ‘The Scenic Route’ before redirecting you back to the homepage.
777 Casino’s live dealer rooms appear to stream from Evolution’s studios in Latvia, just like 888 Casino, and while that’s a long way from Las Vegas, it means European players get European dealers with live footage streaming from European servers – all of which makes good sense.
The site describes its dealers as “gorgeous and talented”, which is a pretty good combination, and there’s a rogues’ gallery of headshots on the Live Casino menu page if you want to take a closer look at the team.
Once you’re logged into the live casino, the usual selection of games awaits, including Blackjack, 3 Card Poker, Roulette, Baccarat and Casino Hold’em, each with its own experienced croupier to keep everything running smoothly.
An interesting promotion here is the Live Roulette “Lucky 7” bonus – wager £7 or more on any spin and, if the wheel lands on 7 (even if you didn’t bet on it) you receive a £7 bonus.
With the minimum wagering requirement it’s little more than insurance for anyone who didn’t bet on 7, but if the same result comes up on the very next spin, the bonus increases to £77 for all qualifying players, making 7 doubly lucky and then some.
No modern-day online casino would be complete without a mobile site, and 777 Casino is certainly no exception.
The mobile games list is a little limited at just over 60 titles, but it’s by no means the smallest selection we’ve seen from a new casino site at launch, and it’s likely to grow with time too.
Visit the site on your mobile and the first thing you’ll see is a swish-looking loading screen as the full list of games preloads – it’s just a logo and an animated “Loading” icon but, like the rest of 777 Casino, it’s elegantly designed.
One caveat to this is that, during our visits, the mobile site’s loading time was consistently pretty long, so you’ll have to be patient particularly when you first arrive – that elegant loading screen will be your companion for quite a while.
Finally, a quick look at some of the promotions on offer, and if that £21 welcome bonus sounds a little tight, it’s worth pointing out that you can get that without making a deposit, totally free.
Make an actual deposit using the code “WELCOME777” and you’ll qualify for a 100% match up to £200 – a much more generous golden handshake for serious players when they first fund their accounts.
There’s a calendar of ‘Daily Delights’ that really does include every day of the week (which doesn’t sound like too much to ask, but is often overlooked by other online casinos in their daily deals).
As mentioned above, there are also offers and bonuses just for the Live Casino section of the site, and a Comp Points scheme that basically equates to cashback when you wager a certain amount on qualifying games.
777 Casino is pretty and practical, with simple navigation and easy access to its line-up of over 400 titles familiar to 888 Casino members.
It’s friendly and welcoming, and transparent on issues like payout percentages – click the Safe, Secure & Fair link in the website’s footer box for more information and a direct link to 777 Casino’s auditors’ report.
Support is free phone or via email, and available 24/7, although the site says it may take up to 24 hours to get a response to your query, which is still not bad for a busy online casino.
Overall there’s plenty of personality and a fresh face for what is fundamentally a splinter brand of 888 Casino – and that’s likely to attract an enthusiastic following of regular members for 777 Casino in its own right.